Reaching the right audience on TikTok can help you create authentic connections, improve your retention, and build a sense of community in your viewers.
Let’s look at some of the best ways to understand your target audience on TikTok and how to reach them.
Keep reading to find out more!
Know Your Target Audience on TikTok
According to a consumer insights study by Neuro-Insight, TikTok’s powerful combination of relevance and engagement creates a more enjoyable experience and allows users to be more receptive to calls-to-action and advertiser brands.
How to find your target audience:
- Understand your subcultures.
It’s a good idea to spend some quality time on TikTok getting to know your community — and letting them get to know you too. What kind of content do they like to engage with? What’s the mood? The tone? Knowing your audience will help your marketing messages reach their destination. Start by signing up for a TikTok Business Account. This will provide you with audience insights and other resources to help develop your TikTok strategy.
- Explore hashtags.
interest or keyword into the TikTok app’s search bar to see which hashtags are being used and how often. These hashtags provide a portal to find your subcultures and your interests. Explore hashtags, trends and creative insights on Creative Center.
- Engage Your Audience.
Join the conversation and take your place in the community. Creating original content is a great way to get involved, but smaller actions matter too. Commenting on videos, replying to posts, and following relevant creators are all ways to become part of the community.
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